Footwear brand from New York, United States, FitFlop, continue to evolve in terms of color and model, for women and men. On the past, FitFlop is designed for women, with a white background, black, and red, now has a range of footwear style variants. Casual sandal style with bright colors like orange and purple much-loved by the world community. Not only that, the sandals are designed with a stylish feminine flower details are also popular.
FitFlop was first marketed in the UK in May 2007 and in the United States in June of that same year. For approximately five years, footwear and noticing details on the function of this force managed to hook customers in Europe, America, Asia as well. In Asia, the Philippines and Thailand, known as the country that gave a positive response and great for Fitflop.
Marcia Kilgore is the woman behind the idea of making footwear that can comfortably support the body without causing pain in the foot if worn longer this time. In addition to comfortable footwear models is growing, from a simple flip-flops to the various types of casual sandals are feminine details and rich colors. Needs of this footwear was moved to the new model a more formal style. The plan, in September 2012 FitFlop footwear will release a formal style with the same comfort level.
Marcia Kilgore, founder and CEO FitFlop, also says there are five models of the popular sandals in 50 countries during the past year. Rock Collection, Fleur, Ollo, Walkstar Slide and Sling FitFlop most favored by customers in many countries.
By involving five major designers, presenting new options FitFlop footwear Microwobbleboard ™ technology for the Spring Summer 2012. SS12 providing footwear collection with bright colors, plain materials without motive, adopted the era’s 50-70, for women and men. SS12 collection feature a touch more daring designs and colors are brighter, with more diverse options. While the men’s collection, a mix of contrasting color on the strap or straps crossing characterizes the style of the era of the 70s, which was adopted for the latest FitFlop this SS12 collection.
Variety of styles, design lines, shapes and colors into a fashion brand development to meet changing market tastes. The model may be changed, but the product creation Kilgore has a characteristic that becomes the main attraction. Microwobbleboard ™ technology that is claimed to be a differentiator FitFlop works for health. Primarily to women as well men active and dynamic, those who rely on convenient footwear to support its activities all day.







